Salad Servers Direct: Organised the SEO work across meals, catering and delivery searches.
Ecommerce SEO support for a ready-made salads and meals brand serving families, events, entertaining and local delivery searches.
Meals
Ecommerce SEO plan
Organised the SEO work across meals, catering and delivery searches.
Ready-made food ecommerce · Ecommerce SEO · Local SEO · Content Production
Product taxonomy
Local delivery intent
Content-led demand
The problem
Salad Servers Direct covers salads, hot meals, catering, events and delivery-region demand. The challenge was making that range easier to understand without making the buying journey feel heavy.
What I worked on
The work focused on the structure of the store, the language people use when planning meals or events, and the content that could support those choices.
The useful work behind the case study.
This is the part I care about most: the pages reviewed, briefs written, metadata updated, and decisions made easier for the people doing the work.
1
Review of salad, hot meal, catering and event category structure
2
Page title, metadata and heading recommendations for priority pages
3
Content brief direction for easy meals, entertaining, party salads and delivery-related searches
4
Internal-link recommendations between products, use-cases, delivery pages and blog content
5
Plan separating product-category improvements from local and content-led opportunities
From first look to ongoing improvement.
Audit
Clarify the commercial taxonomy
Review salads, hot meals, bundles, catering and event pages to identify where product structure and search demand overlap.
Strategy
Separate meal, event and delivery intent
Prioritise searches around family dinners, BBQs, office lunches, parties, delivery regions and ready-made meal convenience.
Execution
Update pages and briefs
Provide page titles, metadata, headings, copy guidance and content briefs for priority commercial and editorial opportunities.
Scale
Build around recurring demand
Use performance feedback and seasonal moments to expand pages for entertaining, meal prep, easy dinners and location-led delivery searches.
What changed.
The SEO plan became easier to follow across products, use-cases and delivery-led searches.
Priority pages were tied to how people actually shop for ready-made food and entertaining support.
Content ideas were connected back to commercial categories instead of sitting as isolated blog topics.
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