Right2Drive: Helped more people find the service before they searched for the brand.
SEO work for an automotive service category where people often search in a hurry, and often by location or problem rather than brand.
425%
Organic growth
Helped more people find the service before they searched for the brand.
Automotive services · SEO Consultation · Local SEO · SEO Audits
425% organic growth
Non-branded traffic
Paid reliance reduced
The problem
Right2Drive needed to show up for people searching around accident replacement vehicles, not just people who already knew the brand.
What I worked on
The work was about finding the searches that mattered, improving the pages that could answer them, and keeping the reporting close to what needed to change next.
The useful work behind the case study.
This is the part I care about most: the pages reviewed, briefs written, metadata updated, and decisions made easier for the people doing the work.
1
Technical and indexation review for the pages expected to carry search demand
2
Non-brand keyword map across national and local search patterns
3
Page title, metadata and heading recommendations for priority landing pages
4
Content direction for commercial pages answering urgent accident-car replacement questions
5
Reporting focused on organic growth, non-brand movement and paid-channel dependency
From first look to ongoing improvement.
Audit
Find the commercial search gap
Review search visibility, page coverage and technical constraints to separate brand demand from broader category opportunity.
Strategy
Prioritise non-brand demand
Map priority terms and page types around the moments when drivers need an accident replacement vehicle.
Execution
Update the pages that carry intent
Improve page titles, metadata, headings and content briefs so the site can compete for high-intent organic searches.
Scale
Measure what reduces paid reliance
Track organic growth and non-brand movement so future work supports the queries most likely to reduce dependency on paid acquisition.
What changed.
Organic search became a stronger acquisition channel for a high-value service category.
Non-branded visibility improved, helping the site reach people before they knew the provider name.
The SEO work stayed connected to the landing pages that could actually help the business.
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