mrgadget.com.au: Built search visibility in a crowded technology review space.
SEO support for a technology content site where reviews, buying guides and editorial topics needed a better publishing system.
110k
Monthly visits
Built search visibility in a crowded technology review space.
Technology reviews · Content Production · Ecommerce SEO · SEO Audits
110k monthly visits
Authority built
Content systems
The problem
MrGadget needed to build visibility in a space full of big publishers, affiliate sites and product-led search results.
What I worked on
The work centred on making content decisions easier: which topics were worth writing, how pages should be structured, and how related reviews and guides should connect.
The useful work behind the case study.
This is the part I care about most: the pages reviewed, briefs written, metadata updated, and decisions made easier for the people doing the work.
1
Topic and keyword map for technology review opportunities
2
Editorial content briefs shaped around search intent and audience usefulness
3
Page title, metadata and heading recommendations for priority content
4
Internal-link direction to connect related reviews, guides and category themes
5
Performance review to refine what should be refreshed, expanded or retired
From first look to ongoing improvement.
Audit
Map the authority opportunity
Review the site, content base and competitive search landscape to find where a newer technology site could realistically build visibility.
Strategy
Turn topics into a publishing system
Group opportunities into clusters so content production supports authority rather than becoming a list of disconnected posts.
Execution
Provide content and page updates
Supply briefs, titles, headings, metadata and internal-link recommendations for priority review and guide pages.
Scale
Refresh around what gains traction
Use performance data to expand winning topics, improve underperforming pages and keep the content system moving.
What changed.
The site built measurable organic visibility in a competitive review category.
Content work became easier to prioritise around search intent and topical authority.
The SEO system supported ongoing publishing instead of isolated one-off articles.
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